Have you noticed how your Instagram has taken a considerable dip? Don’t worry, it’s not that your photos have less quality than before, or that your followers stopped liking you overnight. The reason is different and, of course, Mark Zuckerberg is behind all this.
And after the algorithm changes on Facebook that were made public at the beginning of this year, now the Instagram algorithm has also brought out important news when it comes to giving visibility to our publications real comments.
There are 8 reforms in the most famous social network of the moment, and you better follow these tips if you want your publications to be seen. Take note of the new changes to the Instagram algorithm and don’t let your posts fall into oblivion!
10 keys to understand how the new Instagram algorithm works
- Your publications only reach 10% of your followers
Sounds familiar to you, right? Exactly, now Instagram has this feature in common with its brother Facebook.
As you will understand, it is not an absolute truth, since it depends on the hastags you use, the speed with which you get interactions… but generally, at first you will only be reaching that small number of your followers.
If you use Facebook, you will already be familiar with the procedure to act. It is vital to get interactions (likes and comments) quickly, since this way the platform will understand that this publication is interesting and will show it to more people.
Here your creativity comes into play to gain likes and followers. Eye-catching photos, descriptions that invite comments, ideas to make the content viral… rack your brains and try to attract the attention of your followers!
Tips for tips likes on your Instagram account
Share attractive images and “check out” your feed . If you have a business account, you can use Instagram Analytics to find out what types of posts have the most engagement.
Use call-to-action messages. For example: Which do you prefer, the one on the right or the one on the left? Give us your opinion in a comment!
Post at the best times to do so. Instagram Analytics will tell you the best hours for each day of the week.
Interact. As a good social network, Instagram is based on interaction between users. Don’t expect to get likes if you don’t give any. Your followers will thank you for interacting with their posts, and they will do the same with yours. Take advantage to create synergies.
Use your creativity. Why not give your account a boost by creating a contest or giveaway? This way you will boost likes and comments.
- Quality feedback
No robotizing the comments on your wall. The new Instagram is very grateful and likes engagement among its users. What does that mean? Don’t forget to respond with a “thank you”, “greetings” or a smiling emoticon. If you put less than 4 words in the comments, Instagram will understand that you are a bot and will classify you as spam.
Also, try to do it quickly. In fact, if you answer after 60 minutes, your visibility will decrease.
- The rain of hastags is over
Until now, it was easy. You went to a hastag bank, segmented by topic and put a list of 30 without rhyme or reason that made you appear in those publications with the most mainstream hastags of the moment. Well yes, Mark also penalizes this.
It is advisable not to exceed 5, and that these have to do with the publication you are uploading. Be creative and do a search before posting the first thing that comes to mind. Have a balance between creative hastags and the most visited ones. It’s no use saying #hoyeslunesyvamosaportodas if no one is going to search, but keep in mind things like #instalike can leave your post forgotten in a matter of seconds.
- Participate more
If you think that by uploading photos, putting good hastags on them and responding to the comments you receive you are going to have a lot of likes, you are wrong. Now, Instagram also takes into account your level of activity. As we told you a little above, you should dedicate some time a day to liking other photographs and commenting on them. Do it logically and don’t go overboard. Instagram is not stupid. - Out with fraudulent movements
Surely you will be familiar with those applications to exchange likes to increase the number of likes, but we are sorry to tell you that it will no longer work for you as a strategy. Instagram will penalize you and give you less visibility. - The power of Stories
The social network likes the “minute by minute” and if it launches something new, it is not in vain. It turns out that the number of Stories you upload is going to count a lot in the visibility of your publications. For this reason, the more you upload, the better, both in your timeline and in the top row of saved Stories.
Don’t you know what we’re talking about? In our post How to upload stories to Instagram we explain it to you step by step.
Tip : As you know, Stories are no longer published in chronological order, but rather by the interaction you have with the users who upload them. For this reason you always find yourself before the Stories of those you “gossip” the most. Knowing this, interact with the rest of your users to get out first.
- Follow tillgs
Have you not yet found out that, in addition to people, you can also follow hastags? The new Instagram algorithm brings you this as one of its most brutal new features. Search for any hastag and, along with the posts, it will give you the option to follow it. - Think twice before writing
It may seem a bit far-fetched, but if you edit the description of a photo during the first 24 hours of its life… Instagram will think you’re cheating. It makes sense because there are people who are dedicated to constantly changing hastags to reach more people.
The same thing happens if you upload a photo, delete it, and upload it again.
- Invest in Instagram Ads
Just like on Facebook, Instagram Ads is very cheap and also gives you the option to segment your audience. The advantage of this is that the people you reach with your ads will be part of your target audience, since they will have the characteristics that interest you. - Make a calendar and schedule your posts
Schedule your posts to be consistent. We know how this works: for two weeks, you upload things daily, but then you get demotivated… and Instagram is forgotten due to lack of time and desire. Since we know that you have more important things and your mind is on 20 places at the same time, we give you a trick: there are Instagram tools with which you can schedule all your posts and these will appear on the day and time you want automatically.