By following these simple tips you can increase your fan base, but remember that like many other things in life real comments, consistency is the key to making this work:
- Know your fans
Remember that social networks are for conversation and just as you would in the real world you should know something about the person in front of you. Facebook Insights will give you valuable information about your fans, such as: what time they connect, how old they are, and what type of content they like the most. Use this information to be able to deliver content that is of interest to them and, above all, that they want to share. - Share interesting, relevant and shareable content for your followers
When you already have an idea of who your Fans are, what they are interested in and when they are most likely to be online, take some time and think about what your followers want to read, and even more so what they are willing to share with you. his friends. Remember that if a Fan shares your content, their friends will see this content on their timeline, making your fanpage known to users not connected to it, generating an opportunity for them to like your page.
You should post content that makes your followers “look good” when sharing it. They can be interesting elements (that make them seem intelligent), innovative (that makes them be the first to tell the news) or even funny that will make your followers want to share this with their friends.
- Integrate a paid campaign into your strategy
One of the fastest ways to grow your number of fans is to run campaigns on Facebook Ads. You will find that there are no minimum amounts and you can pause the campaigns whenever you want. You can find more information on how to run campaigns on Facebook here . - Integrate buttons directed to your fanpage
You can use like buttons outside of your Facebook page. The more parts you have of these buttons, the more options you have for people to like your Facebook page. Some locations for these buttons can be:
Your website
The signature footer of your company email
In all your email campaigns
In the presentations you send
- Post frequently
You should update your Facebook page regularly. Use photos, status updates and links and try to post at least once a day. Not doing so may mean that you lose the opportunity for someone to interact with your content and thus increase your audience that could like your fanpage.